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Posts Tagged ‘Black Friday’

It’s Black Friday, the day when retailers have big sales and the news media will report on American shoppers getting into fistfights and trampling fellow citizens into the dust in their ludicrous zeal to get the advertised deals.

I hate shopping generally, and Black Friday sounds especially horrible.  So, today I’ll be staying as far away from the shopping as I can, and listening to Steely Dan’s take on Black Friday to further improve my mood.

When Black Friday comes
I’m gonna dig myself a hole
Gonna lay down in it ’til
I satisfy my soul  

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According to news reports, some “Occupy” protesters are calling for “occupation” of outlets of large, publicly traded retailers — that is, virtually every store found in America — tomorrow.  If it happens, it would set up a monumental clash of the titans on the biggest shopping day of the year:

Ladies and gentlemen:  Welcome to the Black Friday throw down!

In this corner, a ragtag band of “Occupy Wall Street” protesters with a bad case of “bed head.”  They’re scruffy, angry, and utterly convinced of the righteousness of their cause. 

And in this corner, legions of amped-up holiday shoppers.  They’ve been up for hours, they’ve chugged gallons of black coffee, and they’re gunning to get all of their holiday shopping done in one stressful 18-hour period. 

The contest has begun!  The Occupy protesters have blocked the door to the Wal-Mart!  They’re doing their annoying human microphone shtick and trying to explain why large corporations suck.

 But the shoppers aren’t listening!  They’ve formed a flying wedge of shopping carts handled by angry plus-sized women who want to take advantage of the big Black Friday sales!  They’re ramming the Occupy protesters.  Wait just a minute!  Some of the shoppers have fainted from that special “Occupy” odor!  And the “Occupiers” are demanding free stuff from the shoppers!

Ladies and gentlemen, the confrontation has turned into a general melee.  The shoppers are clubbing the Occupy protesters with their heavy purses!  But now a phalanx of “Occupy” drummers has entered the fray!  Their loud, discordant drumming has momentarily stunned the shoppers!  Hold on a moment — the shoppers have regrouped!  They’re slashing at the Occupy protesters with the edges of their credit cards, and the Occupy protesters are giving way . . . .

If the “Occupy” protesters follow through with a Black Friday attempt to occupy stores, I’m betting on the shoppers.

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I’m not quite sure when the day after Thanksgiving started to be called Black Friday — apparently because, for many stores, their sales on that day are what first pushes their year into the black — but I know that the day after Thanksgiving has been the unofficial start of the Christmas shopping season for decades.  It has now become institutionalized — there is even a website the features only Black Friday ads.

I imagine that this year Black Friday is getting even more attention than usual.  Economists, analysts, and forecasters will want to find out whether people are shopping at all, and if so where and for what.  In our consumer-driving economy, if Americans aren’t diving into the Christmas shopping season with gusto the talking heads will say it shows a “lack of consumer confidence” and signals a longer and perhaps deeper recession.  There is something to this line of reasoning.  You can do all the surveys you want about consumer confidence, but whether people actually spend money during the season of spending is the best, most tangible evidence of what they actually believe about their own circumstances.

It is 8 a.m. as I post this, and many stores have been open for hours already, hoping to lure shoppers with special deals.  For all I know analysts already are crunching numbers on the crowds that have shown up at stores.  They shouldn’t draw any conclusions from my behavior, however.  I don’t like shopping, and I think going to shop in crowded malls the day after Thanksgiving would be a very unpleasant experience, whether the economy is weak or going great guns.

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